10: Visual Information Flashcards
Entails the use of visual media in the form of photographs, motion picture, video recordings, graphic arts, visual aids and other displays that use the pictorial representations
Visual Information
Type of visual information that is normally seen as either “pure black and white or grayscale having a number of gray scale or color containing a number of color shades.”
Image
Graphical symbols that represent ideas such as logos and symbols
Ideogram
Study and creation of data using visual representation such as charts and graphs
Statistical Visualization
Photography, painting, drawing, that is widely used by people to express their ideas, opinion, and sentiments
Picture
The art of combining text and pictures to communicate information such as infographics, posters, and graphic advertisements
Graphic designq
Combination of motion picture/motion and audio
Video
Visual medium that can be sculpture, an architecture, a real-life object. or a person.
3-D Image
Information that a person gets from ideogram, statistical visualization, picture, graphic design, video, and 3-D image
Visual Media
A powerful form of communication for visual message stimulating both intellectual and emotional responses.
Visual Communication
Power of Visual Information and Media
3 Views of graphics as learning or instruction medium
Surface
Communication Function
Cognitive Psychological Function
Features that focus on what they look like and how they are created
Surface
Salient features of visuals such as static art, dynamic art, and true virtual reality
Surface
Focuses on how communication is conveyed
Communication Function
The communication purpose to show motion or represent illustrated quantitative relationships
Communication Function
Focuses on how they facilitate human learning processes
Psychological Functions
Interactions
Cognitive Psychological Function
How visuals interact with human learning processes such as attention or retrieval from memory
Cognitive Psychological Function
7 Communication functions of Graphics
- Representational visuals
- Decorative visuals
- Organizational visuals
- Relational Visuals
- Transformational visuals
- Interpretative visuals
- Mnemonic visuals
Demonstrate content in a concrete manner
Representational Visuals
To attract people and serve aesthetic purposes
Decorative Visuals
Illustrate qualitative reationships
Organizational Visuals
Depict quantitative relationships
Relational Visuals
Illustrate change over time, movements, or stages
Transformational Visuals
Depict abstract concepts
Interpretative visuals
Help learners recall relevant information
Mnemonic Visuals
6 Psychological Functions of Graphics
- Support Attention
- Activate of Build Prior Knowledge
- Minimize Cognitive Load
- Build Mental Models
- Support Transfer of Learning
- Support Motivation
Graphics and designs that draw attention to important elements in an instructional display and that minimize divided attention
Support Attention
Graphics that engage existing mental models or provide high-level models to support acquisition of new content
Activate or Build Prior Knowledge
Graphics and designs that minimize extraneous mental work imposed on working memory during learning
Minimize Cognitive Load
Graphics that help learners construct new memories in long-term memory that support understanding
Build Mental Models
Graphics that incorporate key features of the work environment; graphics that promote deeper understanding
Support Transfer of Learning
Graphics that make material interesting and at the same time do not depress learning
Support Motivation
.jpg
Joint Photographic Expert Group
commonly used for digital photography
.jpg
.tiff
Tagged Image File Format
popular among graphic artists and the publishing industry; stores raster graphic images
.tiff
.png
Portable Network Graphics
most used lossless image compression format on the internet
.png
.gif
Graphics Interchange Format
For video display at dial up modern speeds
.gif
.bmp
Bitmap
capable of storing 2D digital images of arbitrary with width, height, and resolution, both monochrome and color in various color depth, and optionally with data compression, alpha channels and color profiles
Bitmap
.RAW
Post Processing and Printing
very important camera files but bust be processed to regular formats to be viewable and usable in any way
.RAW
.psd
Photoshop Document
native file for Photoshop, preserving layers for later editing
.psd
.ai
Adobe Illustrator
native file for Adobe Illustrator
.ai
