10: Visual Information Flashcards
Entails the use of visual media in the form of photographs, motion picture, video recordings, graphic arts, visual aids and other displays that use the pictorial representations
Visual Information
Type of visual information that is normally seen as either “pure black and white or grayscale having a number of gray scale or color containing a number of color shades.”
Image
Graphical symbols that represent ideas such as logos and symbols
Ideogram
Study and creation of data using visual representation such as charts and graphs
Statistical Visualization
Photography, painting, drawing, that is widely used by people to express their ideas, opinion, and sentiments
Picture
The art of combining text and pictures to communicate information such as infographics, posters, and graphic advertisements
Graphic designq
Combination of motion picture/motion and audio
Video
Visual medium that can be sculpture, an architecture, a real-life object. or a person.
3-D Image
Information that a person gets from ideogram, statistical visualization, picture, graphic design, video, and 3-D image
Visual Media
A powerful form of communication for visual message stimulating both intellectual and emotional responses.
Visual Communication
Power of Visual Information and Media
3 Views of graphics as learning or instruction medium
Surface
Communication Function
Cognitive Psychological Function
Features that focus on what they look like and how they are created
Surface
Salient features of visuals such as static art, dynamic art, and true virtual reality
Surface
Focuses on how communication is conveyed
Communication Function
The communication purpose to show motion or represent illustrated quantitative relationships
Communication Function
Focuses on how they facilitate human learning processes
Psychological Functions
Interactions
Cognitive Psychological Function
How visuals interact with human learning processes such as attention or retrieval from memory
Cognitive Psychological Function
7 Communication functions of Graphics
- Representational visuals
- Decorative visuals
- Organizational visuals
- Relational Visuals
- Transformational visuals
- Interpretative visuals
- Mnemonic visuals