Thematic analysis

Question 1

Evaluation:
Strengths:
1. A strength of both content analysis and thematic analysis is high ecological validity.
Much of the analysis that takes place within these research methods are basing their conclusions on observations of real-life behaviour and written and visual communications.
For example, analysis can take place on books people have read or programmes that people have watched on television.
Since records of these qualitative sources remain, replication of the content/thematic analysis can be conducted.
If results were found to be consistent on re-analysis, then they would be said to be reliable

Answer 1

k