65. Advertising Flashcards by Caroline Jiang

Q

une publicité, une annonce

A

an advertisement/ an advert

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Q

une pub

A

an ad

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Q

une publicité dans un journal/ à la télévision/ à la radio

A

a newpaper/ television/ radio advertisement

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Q

une publicité, un spot publicitaire (TV ou radio)

A

a commercial

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Q

une page de pub (TV ou radio)

A

a commercial break

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Q

une affiche

A

a poster

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Q

un panneau publicitaire

A

a hoarding/ (US) a billboard

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Q

un prospectus

A

a flyer/ a flier

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Q

le courrier publicitaire

A

junk mail

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Q

mettre une annonce dans un journal

A

to put/ to place an advertisement in a newpaper

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Q

un encart publicitaire

A

an insert

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Q

une offre d’emploi

A

a job ad(vertisement)

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Q

“offres d’emploi” (la rubrique)

A

situations vacant

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Q

“demandes d’emploi” (la rubrique)

A

situations wanted

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Q

les petites annonces

A

the small ads/ the classified ads

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Q

la rubrique rencontres

A

the lonelyhearts ads

Q

le courrier du coeur (la rubrique)

A

the agony column/ (US) the advice column

Q

une campagne publicitaire

A

an advertising campaign

Q

un matraquage publicitaire

A

an advertising blitz

Q

une stratégie publicitaire

A

an advertising strategy

Q

un slogan publicitaire

A

an advertising slogan

Q

un slogan

A

a catchphrase

Q

un slogan accrocheur

A

a catchy slogan

Q

la publicité mensongère

A

misleading/ deceptive advertising

un annonceur

an advertiser

faire de la publicité pour un produit

to advertise a product

un publicitaire

an adman

informer les gens sur un produit

to inform people about a product

influencer le consommateur

to influence the consumer

inciter les consommateurs à acheter

to encourage consumers to buy

conditionner les gens afin qu'ils achètent

to brainwash people into buying

le contenu d'un message

the content of a message

transmettre un message

to convey a message

un sponsor/ le parainnage

a sponsor/ sponsorship

parrainer un événement sportif

to sponsor a sporting event