6.2 - Encoding: Transforming Perceptions into Memories Flashcards
What is “Semantic Encoding”?
The process of relating new information in a meaningful way to knowledge that is already stored in memory
What part of the brain is Semantic Encoding associated with?
Semantic Encoding is uniquely associated with increased activity in the lower left part of the frontal lobe and the inner part of the left temporal lobe
What are the three major ways to encode?
Semantic
Visual imagery
Organizational
What’s Visual Imagery Encoding?
Process of storing new information by converting it into mental pictures
What’s Organizational Encoding?
Process of categorizing information according to the relationships among a series of items
What region of the brain is Visual Imagery Encoding associated with?
The Occipital Lobe is active
What region of the brain is Organizational Encoding associated with?
The Upper Left Frontal Lobe
What do evolutionary theories of natural selection say in regards to memory?
Memory mechanisms that help us survive should be passed down
What is Sensory storage?
Storage trhat holds information for a few seconds or less
What are the two types of sensory storage?
Iconic Memory
Echoic Memory
What’s Iconic Memory?
Fast-decaying storage of visual-information
What’s Echoic Memory?
Fast-decaying storage of auditory information
What did Craik and Tulving’s seminal experiment reveal about memory?
That long-term retention is greatly enhanced by semantic encoding
