6. Memory Flashcards
What is encoding?
The process of transforming what we perceive, think, or feel into an enduring memory
What is storage?
The process of maintaining information in memory over time
What is retrieval?
The process of bringing to mind information hat has been previously encoded and stored
How are memories made?
By combining information we already have in our brains with new information that comes in through our senses
What is semantic encoding?
The process of relating new information in a meaningful way to knowledge that is already stored in memory.
Associated with increased activity in the lower left part of the frontal lobe and the inner part of the left temporal lobe. The more activity, the more likely the person will remember
What is visual imagery encoding?
The process of storing new information by converting it into mental pictures
New info related to knowledge already in memory
Placeholders: verbal and visual
Occipital lobe is active for visual
How does visual imagery encoding help memory?
Creating visual images of items on a list helped recall twice as many items as just repeating the words
- Also creates two different placeholders for the items, verbal and visual
What is organizational encoding?
The process of categorizing information according to the relationships among a series of items: furniture, fruit, animals
Different areas of brain
Hierarchical
What is survival related encoding?
Information relevant to our survival
Draws on elements of semantic, visual imagery, and organizational encoding, encourages planning
Natural selection
Stranded experiment
What is sensory memory?
Storage holding sensory information for a few seconds or less
Tone experiment
What happened when researchers played a tone while flashing letters on a screen?
Participants were able to encode each row based on the tone, slipping away after a delay
What are the two kinds of sensory memory?
Iconic memory is a fast decaying store of visual memory. 1 second.
Echoic memory is a fast decaying store of auditory information. 5 seconds.
What is short term memory?
Holds nonsensory information for more than a few seconds but less than a minute. 15-20 seconds
What is rehearsal?
The process of keeping information in short-term by mentally repeating it
Limited to 7 items
Extend 15-20 seconds
What is chunking?
Combining small pieces of information into larger clusters of chunks that are more easily held in short term memory
Waitress
What is working memory?
Active maintenance of information in short term storage
Ex.: Chess board
Can be trained
What is long term memory?
Memory holding information for hours, days, years
What role does the hippocampus play?
Index linking all of the separate sensorial and emotional bits of memories
What is anterograde amnesia?
Inability to transfer new information from the short term store into the long term store
Hippocampus damaged
What is retrograde amnesia?
Inability to retrieve information that was acquired before a particular date