5g) The 7ps of marketing part 2

Question 1

What are people?

Answer 1

People are the individuals that
influence a customer’s perception
of a business and its products.

Question 2

What is physical evidence?

Answer 2

Physical evidence is the
environment in which the business
and customer interact.

Question 3

What is process?

Answer 3

Process relates to the procedures
set in place throughout an entire
customer purchase