5e) Target market attributes

Question 1

What is market segmentation?

Answer 1

Market segmentation is the
process of dividing a market into
different groups of consumers that
share similar characteristics.

Question 2

What is a target market?

Answer 2

A target market is a specific group
of customers which a business
aims its marketing
efforts towards.

Question 3

What is customer behaviour?

Answer 3

Customer behaviour is the actions
of those who purchase goods and
services for consumption.

Question 4

What are customer trends?

Answer 4

Customer trends are developed
patterns in customers’ behaviours,
attitudes and values.