5a) marketing, a customer base & business objectives

Question 1

What is marketing?

Answer 1

Marketing is the process of
implementing strategies to price,
promote and distribute products
to current and potential customers.

Question 2

What is a customer base?

Answer 2

A customer base is a group of
consumers who continuously
purchase goods and services from
a business.

Question 3

What are business objectives?

Answer 3

Business objectives are the goals

that a business intends to achieve.