2j) competitors behaviour Flashcards
1
Q
What are competitors?
A
Competitors are businesses that
operate in the same or similar
industry and offer a similar good
or service.
2
Q
case study:
A
Lydia is planning on launching a clothing and accessories store in Highpoint Shopping Centre called Misty Boutique. There are many vacant shops surrounding where Misty Boutique will be located. Lydia is worried about the number of existing competitors in Highpoint such as Mayer, a department store with a large market share. Lydia is also concerned about the significantly low prices Mayer charges for its accessories.
