2g Global issues part 2

Question 1

What are online sales?

Answer 1

Online sales, also referred to as
e-commerce, is the buying and
selling of goods and services using
the internet.

Question 2

What is copyright?

Answer 2

Copyright is a free and automatic
protection used on original ideas
such as writing, art, sound, films
and photographs.

Question 3

What is a trademark?

Answer 3

A trademark is an exclusive
right granted over a unique
aspect of a business, such as a
symbol, word, sound or number,
that is used to distinguish the
business or its products.

Question 4

What is a patent?

Answer 4

A patent is a licence that provides
a business with exclusive rights to
use innovative devices, substances,
methods and processes.

Question 5

What is this an example of?
Biggie Smalls Kbabs is a Melbourne based hip
hop diner and food truck owned by celebrity chef
Shane Delia. Cotton On released a new range
of caps and socks which featured Biggie Smalls
Kbabs’ logo. Biggie Smalls Kbabs sued Cotton
On for infringing the copyright of its logo and
business name. The case was heard in court
where Shane Delia claimed significant business
losses, particularly in relation to the damage
caused to Biggie Smalls Kbabs’ reputation as a
result of the copyright infringement. Cotton On
removed the items from sale and the copyright
claim against Cotton On has now been settled.

Answer 5

Copyrighting