5d) Market research practices Flashcards
1
Q
What is primary data?
A
Primary data is information
which is collected for the first
time by the business for their
research purpose.
2
Q
What is secondary data?
A
Secondary data is information
which has already been collected
for another purpose
3
Q
What is quantitative data?
A
Quantitative data is information
which can be measured in
numbers and figures
4
Q
What is qualitative data?
A
Qualitative data is information
which is descriptive and
non-numerical
