5.4 How To Review Business Communication To Make Sure They Are Fit For Purpose

Question 1

What is the appropriate type of communication for audience ?

Answer 1

Any communication must be understood by the audience to achieve its objectives.

Example :

A report for internal staff using jargons may be ok, but not for customers who may not understand jargon.

Question 2

What is meant by tone ?

Answer 2

The tone of voice in communication is very important and can indicate positive or negative impression of the business.

Question 3

What is meant by layout/design ?

Answer 3

Logo - image of business
Letter head - for all letters sent by the business
Font - standard font
Corporate colours - must be on all business communication
Images - can be used to illustrate points made.

Question 4

What is meant by relevance of information ?

Answer 4

All info must be relevant to the purpose of the communication