5.1 Understand How To Communicate Effectively With Stakeholders

Question 1

What is meant by audience ?

Answer 1

Business communication takes many forms e.g. advertising, presentation, emails, agendas, packaging.

Audience just he considered in designing a he communication.

Example :
If a product is aimed at children, the advertising must be appropriate for this age group.

Question 2

What is meant by purpose of the communication ?

Answer 2

Business communicate for different purposes e.g. inform, persuade, thank, dealt with a complaint.

Informal meeting, e.g. line manager met with new staff to find out how they are doing.

Formal meeting e.g. meeting with lawyers to discuss a legal issue.

Product recall due to a problem communication must be clearly made.

Advert persuading descriptive adverts to persuade customers to purchase.

Question 3

What is meant by content of the communication ?

Answer 3

Content of the communication will influence the mood used.

E.g.
For complex info, a report is preferred because verbal communication will make it hard to remember the complex info.

Question 4

What is meant by business function ?

Answer 4

The department producing the communication will influence the design and purpose of the communication.

Marketing dept

HR dept

Question 5

What is meant by available resources ?

Answer 5

Availablility of resources (finance) can influence how he choice of communication method.

Eg

Tv advertising needs more money
Radio advertising may be cheaper.