5.1

Question 1

Characteristics that inform the design of business communications

Answer 1

Audience 
Purpose
Content
Business Functions
Available resources

Question 2

How can audience inform the design of business communications

Answer 2

When designing business communications the audience should be considered, the audience may be both internal or external.

Internal audience means that communication may be more informal perhaps using commonly used industry/ business terms.

External audience means that communication may be more formal and may need to use specialist technical language

Question 3

How can Purpose inform the design of business communications

Answer 3

The Purpose