4.2 IMPACTS OF ONLINE SERVICES

Question 1

WHAT DOES ONLINE GROCERY SHOPPING ALLOW CUSTOMERS TO DO?

4

Answer 1

• Easily reorder the product they brought last time
• Avoid having to travel
• Check if items are in stock
• No queues

Question 2

WHAT DOES ONLINE BOOKING SYSTEMS ALLOW CUSTOMERS TO DO?

4

Answer 2

• No need to go to station to buy tickets
• No queues, save time
• Buy tickets in advance of journey
• Notified of delays

Question 3

WHAT DOES ONLINE BANKING ALLOW PEOPLE TO DO?

2

Answer 3

• Avoid travelling to bank to check balance
• Avoid carrying cash

Question 4

WHAT DOES ONLINE LEARNING SERVICES ALLOW PEOPLE TO DO?

2

Answer 4

• Don’t need to travel to colleges and universities
• Don’t need to move closer to schools

Question 5

WHAT DOES ONLINE INFORMATION PROVIDERS DO FOR PEOPLE?

2

Answer 5

• People can recieve weather alerts for traffic advice
• Be rerouted automatically based on information about traffic conditions

Question 6

WHAT ARE DRAWBACKS OF ONLINE GOODS AND SERVICES TO INDIVIDUALS?

5

Answer 6

• Makes people less patient and more demanding to others because of immediate availability
• Makes people become more isolated because of detachment from real world
• People spend less time connecting with people face-to-face. Reduces face-to-face communication skills.
• Less need to memorise facts which gives a negative impact on memory
• People become used to skip reading information which means people are less likely to pay attention to details

Question 7

WHAT IS THE IMPACT ON THE WAYS THAT ORGANISATIONS DO BUSINESS?

6

Answer 7

• Improved communication
• Access to global markets
• Access to global workforce
• Use of big data to understand customer behaviour
• Impacted the ways in which businesses secure information
• Increased competition

Question 9

HOW IS TRANSACTIONAL DATA COLLECTED AND USED?

Answer 9

Some of this data can be tracked online by network devices. This is stored in cookies. Possible to encrypt cookies when they are transferred between devices online.

Question 10

EXAMPLE OF DATA STORED IN COOKIES?

7

Answer 10

• Time and date of transaction
• IP address
• Referance website
• Products user has previously viewed/bought
• Items in user’s basket
• Buttons pressed by user
• Data entered in web forms (name, address, credit card information)

Question 12

WHAT ARE THE TYPES OF COOKIES?

Answer 12

1. Session cookies
2. Persistent cookies
3. Third party cookied

Question 13

WHAT ARE SESSION COOKIES?

Answer 13

These cookies are stored until webpage is closed in browser.

Question 14

WHAT ARE PERSISTENT COOKIES?

Answer 14

Used to record user’s user of Internet over time. Can be used to keep user logged into an online account everytime website is visited. These cookies allow advertisers to track user’s use of internet.

Question 15

WHAT ARE THIRD PARTY COOKIES?

Answer 15

Used to personalise user’s online experience/to send targeted adverts more relevant to individual user.

Question 16

WHAT IS TARGETED MARKETING?

Answer 16

Advertising matched to people based on their atrributes/browsing history. Third party cookies are used to do this.