4 - Attention Flashcards
How do advertisers aim to use attention? (Attention Cognitive)
Control and distract human attention in order to gain profits
What is selective attention? (Attention Cognitive)
Focusing on some stimuli and ignoring others
What is sustained attention? (Attention Cognitive)
Maintaining selective attention over time e.g. reading a book
What is divided attention? (Attention Cognitive)
Maintaining focus on more than one stimuli
What is sensory modalities? (Attention Cognitive)
Attention to each of the senses
How can visual attention be examined? (Attention Cognitive)
Eye tracking
What is covert attention? (Attention Cognitive)
Look like you are saying attention to one thing, when in fact you are paying attention to something else
What is overt attention? (Attention Cognitive)
Attention through eye movement that is highly obvious
How can covert attention be studied? (Attention Cognitive)
Reaction times
What is an example task of measuring covert attention and how is it done? (Attention Cognitive)
- Spatial cuing task
- Letter appear in one of two boxes
- Congruent or incongruent distractor
- P’s state which box it is in
- Reaction time recorded
What is an endogenous cue? (Attention Cognitive)
We use voluntary control to interpret a cue
What type of processing is an endogenous cue? (Attention Cognitive)
Top down processing
What is an exogenous cue? (Attention Cognitive)
It takes someones attention without control
What type of processing is an exogenous cue? (Attention Cognitive)
Bottom up processing
What is the visual search experiment? (Attention Cognitive)
P’s must find one stimulus amongst an array
What affects the reaction time in a visual search experiment? (Attention Cognitive)
Number of stimuli or colour of stimuli
what two experiments measure distractor effects? (Attention Cognitive)
- Stroop task
- Response flanker task
What is the stoop task? (Attention Cognitive)
Name the ink colour not the word used
What is the response flanker task? (Attention Cognitive)
Looking for one stimulus, but it is surrounded by other stimuli that act as distractions
What is an incongruent distractor? (Attention Cognitive)
Does not follow the same pattern
What is a congruent distractor? (Attention Cognitive)
Follows the same pattern
How is a sustained attention task presented and why is it difficult? (Attention Cognitive)
- One specific button accounts for one number shown
- P’s find it boring so become distracted
What is changed blindness? (Attention Cognitive)
The idea that suggests we ‘ignore’ so many visual stimuli that change
