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2 - Cognitive > 4 - Attention > Flashcards

4 - Attention Flashcards

1
Q

How do advertisers aim to use attention? (Attention Cognitive)

A

Control and distract human attention in order to gain profits

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2
Q

What is selective attention? (Attention Cognitive)

A

Focusing on some stimuli and ignoring others

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3
Q

What is sustained attention? (Attention Cognitive)

A

Maintaining selective attention over time e.g. reading a book

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4
Q

What is divided attention? (Attention Cognitive)

A

Maintaining focus on more than one stimuli

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5
Q

What is sensory modalities? (Attention Cognitive)

A

Attention to each of the senses

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6
Q

How can visual attention be examined? (Attention Cognitive)

A

Eye tracking

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7
Q

What is covert attention? (Attention Cognitive)

A

Look like you are saying attention to one thing, when in fact you are paying attention to something else

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8
Q

What is overt attention? (Attention Cognitive)

A

Attention through eye movement that is highly obvious

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9
Q

How can covert attention be studied? (Attention Cognitive)

A

Reaction times

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10
Q

What is an example task of measuring covert attention and how is it done? (Attention Cognitive)

A
  • Spatial cuing task
  • Letter appear in one of two boxes
  • Congruent or incongruent distractor
  • P’s state which box it is in
  • Reaction time recorded
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11
Q

What is an endogenous cue? (Attention Cognitive)

A

We use voluntary control to interpret a cue

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12
Q

What type of processing is an endogenous cue? (Attention Cognitive)

A

Top down processing

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13
Q

What is an exogenous cue? (Attention Cognitive)

A

It takes someones attention without control

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14
Q

What type of processing is an exogenous cue? (Attention Cognitive)

A

Bottom up processing

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15
Q

What is the visual search experiment? (Attention Cognitive)

A

P’s must find one stimulus amongst an array

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16
Q

What affects the reaction time in a visual search experiment? (Attention Cognitive)

A

Number of stimuli or colour of stimuli

17
Q

what two experiments measure distractor effects? (Attention Cognitive)

A
  • Stroop task

- Response flanker task

18
Q

What is the stoop task? (Attention Cognitive)

A

Name the ink colour not the word used

19
Q

What is the response flanker task? (Attention Cognitive)

A

Looking for one stimulus, but it is surrounded by other stimuli that act as distractions

20
Q

What is an incongruent distractor? (Attention Cognitive)

A

Does not follow the same pattern

21
Q

What is a congruent distractor? (Attention Cognitive)

A

Follows the same pattern

22
Q

How is a sustained attention task presented and why is it difficult? (Attention Cognitive)

A
  • One specific button accounts for one number shown

- P’s find it boring so become distracted

23
Q

What is changed blindness? (Attention Cognitive)

A

The idea that suggests we ‘ignore’ so many visual stimuli that change

2 - Cognitive (23 decks)

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