3.7.3- Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance

Question 1

How can businesses analyse the s&w from the marketing function?

Answer 1

• Calculate market share, growth, sales growth
• Portfolio analysis to see life cycle, quality

Question 2

How can businesses anaylse the s&w of the HR function?

Answer 2

• Calculate labour productivity, turnover, retention, employee cost as a % over turnover, cost per unit
• An assessment of staffs skilss and qualifications

Question 3

How can businesses analyse the s&w of the operation function?

Answer 3

• Calculate capacity and capacity utilisation, unit costs, FC, VC
• The age and condition of any machinery, operations processed used

Question 4

What are core compentences?

Answer 4

The capabilites of a business that are unique to that business and gives them a competitive advantage against rivals

Question 5

Why are core compentences fundemental?

Answer 5

• They are fundemental to the sucess of a business allowing the business to compete in different areas
• Hard for competitors to copy, making business mmore competitive

Question 6

Who can businesses compare data with?

Answer 6

• Themselves
• Other businesses

Question 7

How does comparing data with other businesses help a business?

Answer 7

• Compare with competitors
• See what they need to improve on
• Can put a businesses data in context

Question 8

How can a business anaylyse their data with their own data?

Answer 8

• Data needs to be repeated to see how things are changing
• Analysing allows the bsuiness to assess its long-term performcance and short-term performance
• Can predict future trends by extrapolating