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BUS Marketing and People > 28: Moving from Entrepreneur to Leader > Flashcards

28: Moving from Entrepreneur to Leader Flashcards

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BUS Marketing and People (30 decks)

1: Intro to Marketing

3: Market Research

4: Market Positioning

7: Markets and Equilibrium

8: Price Elasticity of Demand

9: Income Elasticity of Demand

10: Product and Service Design

11: Branding and Promotion

12: Pricing Strategies

13: Distribution

14: PLC and Portfolio

14: Boston Matrix

15: Marketing Strategy

16: Intro to Managing People

17: Approaches to Staffing

18: Recruitment, Selection and Training

19: Organisational Design

20: Motivation in theory

21: Motivation in Practice

23: Role of an Entrepreneur

24: Entrepreneurial Motives and Characteristics

25: Business Objectives

26: Forms of Business

27: Business Choices

28: Moving from Entrepreneur to Leader

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