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BUS Marketing and People

This class was created by Brainscape user Gina Elliott. Visit their profile to learn more about the creator.

Decks in this class (30)

Formulas
Total costs,
Current ratio,
Profit
27  cards
1: Intro to Marketing
4 ps 4,
5 potential marketing objectives 5,
Problem
9  cards
2: The Market
Franchise 2,
Generic brands 3,
Product differentiation 2
8  cards
3: Market Research
Market research,
Problem with product orientated a...,
Problem with market orientated ap...
12  cards
4: Market Positioning
Market map 3,
Benefits of market mapping 3,
Benefits of market mapping 3
7  cards
5: Demand
Complementary goods 3,
Demand 21,
Complementary goods 3
9  cards
6: Supply
Profit focused firms supply at __...,
Profit focused firms supply at __...,
Supply curve 3
5  cards
7: Markets and Equilibrium
Equilibrium 3,
Profit focused firms supply at __...,
Commodity markets 3
4  cards
8: Price Elasticity of Demand
Price elasticity,
Determinants of ped 3,
Strategies to reduce ped 2
10  cards
9: Income Elasticity of Demand
Income elasticity 3,
Factors influencing yed 3,
Define real 2
13  cards
10: Product and Service Design
Sustainability 3,
Design 2,
Date 1
12  cards
11: Branding and Promotion
Branding 3,
Advantages of strong branding 3,
Types of brand 3
14  cards
12: Pricing Strategies
Factors that determine the approp...,
Pricing strategy 2,
Pricing strategy 2
26  cards
13: Distribution
Intensive,
Intensive,
Intensive
28  cards
14: PLC and Portfolio
Product life cycle 3,
Development
25  cards
14: Boston Matrix
The boston matrix is a method of ...,
Portfolio analysis 3,
16  cards
15: Marketing Strategy
Successful marketing strategy must 3,
Marketing strategy 2,
How to achieve product differenti...
20  cards
16: Intro to Managing People
0  cards
17: Approaches to Staffing
0  cards
18: Recruitment, Selection and Training
0  cards
19: Organisational Design
Do tall hierachi,
A centralised structure is one in...,
Delayering is when a firm _______...
15  cards
20: Motivation in theory
Define piece rate 2,
According to taylor people were _...,
Division of labour is the act of ...
11  cards
21: Motivation in Practice
Define flexitime,
Define kaizen 2,
Define quality circles 2
4  cards
22: Leadership
Paternalisticdefinition 3,
Democraticbenefits 2,
Paternalisticapproach to staff 1
26  cards
23: Role of an Entrepreneur
0  cards
24: Entrepreneurial Motives and Characteristics
0  cards
25: Business Objectives
0  cards
26: Forms of Business
0  cards
27: Business Choices
0  cards
28: Moving from Entrepreneur to Leader
0  cards

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BUS Marketing and People

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