10: Product and Service Design

Question 1

Changes in the design mix to reflect social trends (3)

Answer 1

• Resource depletion
• Waste minimisation/re-use
• Recycling

Question 2

Answer 2

Question 3

Date (1)

Answer 3

• April 2013

Question 4

Benefit of waste minimisation (4)

Answer 4

• Using CAD software =
• Low production costs
• So can charge lower prices
• Competitive advantage

Also, reduced enviornmental footprint

• Can be used as a marketing tool
• So can create percieved value through advertising

Question 5

‘Sourcing based on fear of ethical revelations’ COA (2)

Answer 5

• Purchasing decisions based on customer image
• And profit maximisation

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Question 6

Lack of ethical sourcing can lead to _______________ (4)

Answer 6

• Bad publicity
• Leading to plummeting brand loyalty
• And loss of distribution channels
• Therefore, low sales with high fixed costs

Question 7

Name of the accident (1)

Answer 7

• Rana Plaza Collapse

Question 8

Deaths (1)

Answer 8

1100

Question 9

Two types of good publicity sourcing (2)

Answer 9

• ‘Ethical sourcing’
• ‘Sourcing based on fear of ethical revelations’

Question 10

Design (4)

Answer 10

• Finding the right balance
• Between something people desire to have
• That they can afford to buy
• And that works reliably

Question 11

Firms decide on their design mix after ………………….. (3)

Answer 11

• Careful market research
• To identify the purchasing motivation
• of existing and potential customers

Question 12

British consumers & ethical sourcing (5)

Answer 12

• During the 2008 recession, sales of organic food
• Reversed a longstanding upwards trend
• Therefore, British consumers seem to only take ethical sourcing seriously
• If there is a positive economic climate
• That said, growing enviornmental awareness
• May make organic goods less income elastic in future