10C : Branding

Question 1

What is a brand ?

Answer 1

A brand is an identity that differentiates a business’s products or services from competitors.

Question 2

What are some reasons for using branding

Answer 2

• To create brand loyalty

• to differentiate the product : not confuse with rival products

• To increase the value of a business: brand values are often high

Question 3

What are some problems with branding?

Answer 3

• Some product are difficult to brand: coal

• Expensive: promotion advertising of brand. Small companies may not have the funds