10A : Marketing Mix , Planning & Objective (unit 2)

Question 1

Why do businesses carry out marketing

Answer 1

• Satisfy customers needs: production of products will not continue it does not satisfy the needs et a customer

•To anticipate consumer requirement: use market research to find out what consumers want in advance

• to make profit

Question 2

What is consumer marketing?

Answer 2

Marketing To consumers e.g. Super market

Question 3

What is business to business marketing (b2b)

Answer 3

Marketing products to another business

Question 4

What are the tour P’s of marketing

Answer 4

• Product : something that satisfies the needs and wants ot a customer

• price : the valued customer is prepared to pay

• promotion : the ways a business can communicate with its customers

• Place : the method the goods or services are transferred from the producer to consumer

Question 5

Define what marketing planning is

Answer 5

Deciding what the marketing objectives are and how to achieve them

Question 6

What are the types of marketing objectives?

Answer 6

• To increase sales

• raise awareness : may be potential installers unaware of the product

•Target specific groups :nem promotion at sub- groups

• steal market share : beat the competition by taking their customers

• develops image of company : raise brand awareness