08.9 e marketing

Question 1

E-Marketing

Answer 1

• Using the internet to perform marketing activities

Question 2

E-Marketing Techniques

Answer 2

• Web Pages
• Podcast
• SMS
• Blogs
• Web 2.0
• Location Based Marketing

Question 3

Social Media Advertising

Answer 3

• Using social media platform to deliver commercial messages to potential customers

Question 4

Advantages of Social Media Advertising

Answer 4

• Inexpensive
• Easy to use and monitor
• Marketers can accurately measure the reach (the number of people exposed to the message) and frequency (the average number of times someone is exposed)

Question 5

Disadvantage of Social Media Advertising

Answer 5

• Marketers do not have control over what online consumers write about the business