08.10 global marketing

Question 1

Transnational Corporation (TNC)

Answer 1

• Business that has production facilities in two or more countries

Question 2

Global Branding

Answer 2

• Worldwide use of a name, term, symbol or logo to identify the seller’s product
• Can be cost effective because one advertisement can be used in a number of locations

Question 3

Standardisation

Answer 3

• Products are not modified to suit different market
• Marketing mix is same everywhere

Question 4

Customisation

Answer 4

• Products are modified so the marketing mix suits various global markets

Question 5

Global Pricing

Answer 5

• Business coordinating their pricing policy across different countries
• Customised Pricing
• Market Customised Pricing
• Standardised Worldwide Pricing

Question 6

Competitive Pricing

Answer 6

• Business differentiating its product in the global market
• Changing something competitor can’t change copy straight away