08.4 products - goods and or services Flashcards
1
Q
Total Product Concept
A
- Tangible and intangible benefits of a product
2
Q
Branding
A
- Reputation that a business develops overtime
3
Q
Benefits of Branding
A
- Identify the specific product customers like
- Reduce the level of perceived risk of purchase
- Gain repeat sales
- Customer loyalty
4
Q
Branding Strategies
A
- Generic brands
- House brands
5
Q
Packaging
A
- Development of a container and the graphic design for a product
- Preserves the product
- Protects the product from damage
- Attracts customer attention
