08.7 place / distribution

Question 1

Distribution Channels: TRADITIONAL DISTRIBUTION CHANNELS

Answer 1

1. Producer to Customer - Nike Outlet
2. Producer to Retailer to Customer - Walmart
3. Producer to Wholesaler to Retailer to Customer - Costco
4. Producer to Agent to Wholesaler to Retailer to Customer - Dropshipping

Question 2

Distribution Channels: NON STORE RETAILING

Answer 2

1. E Commerce
2. Mobile Commerce

Question 3

Channel Choice

Answer 3

• Intensive Distribution
• Selective Distribution
• Exclusive Distribution

Question 4

Channel Choice: INTENSIVE DISTRIBUTION

Answer 4

• Available in many outlets (Milk)

Question 5

Channel Choice: SELECTIVE DISTRIBUTION

Answer 5

• Available in limited number of outlets in a geographical location (Clothing)

Question 6

Channel Choice: EXCLUSIVE DISTRIBUTION

Answer 6

• Available in one outlet (High-end brands)

Question 7

Physical Distribution

Answer 7

• Efficient movement of products from the producer to customer
• Transport
• Warehousing
• Inventory

Question 8

Physical Distribution: TRANSPORT

Answer 8

-

Question 9

Physical Distribution: WAREHOUSING

Answer 9

• Products that are stored

Question 10

Physical Distribution: INVENTORY

Answer 10

• Products that are available for sale when needed, so sales are not lost