06.4 ethical influences

Question 1

Ethical Criticisms of Marketing

Answer 1

1. Creation of needs (Materialism)
2. Stereotypical images
3. Use of sex to sell products
4. Invasion of privacy
5. Product placement

Question 2

Truth and Accuracy in Advertising

Answer 2

• Concealed facts
• Exaggerated claims
• Vague statements

Question 3

Different Taste in Advertising

Answer 3

• What is considered good taste varies between consumers

Question 4

Products that may Damage Health

Question 5

Engaging in Fair Competition

Question 6

Sugging

Answer 6

• Selling Under Guise of a Survey
• Sales technique disguised as market research
• Invasion of privacy
• Deception

Question 7

Marketing Code of Ethics

Answer 7

• Customers can make a complaint to the Advertising Standards Bureau (ASB)

Question 8

Importance of Ethical Behaviour

Answer 8

• Lead to business opportunities
• Attract customer and increase customer loyalty