08.6 promotion

Question 1

Promotion

Answer 1

• Methods to persuade or remind a target market about its product

Question 2

Promotion Mix

Answer 2

• Advertising
• Personal Selling
• Relationship Marketing
• Sales Promotion
• Publicity and Public Relations

Question 3

Promotion Mix: ADVERTISING

Answer 3

• Advertising is a paid, non-personal message communicated through a mass medium
• Inform, Persuade, Remind

Question 4

Promotion Mix: PERSONAL SELLING

Answer 4

• Sales representative directed to an individual to make a sale

Question 5

Promotion Mix: RELATIONSHIP MARKETING

Answer 5

• Development of long-term and cost effective relationships with individual customers
  E.G. Loyalty program, Email Subscriptions

Question 6

Promotion Mix: SALES PROMOTION

Answer 6

• Activities as directed inducements to new customers
  E.G. Encouraging free trial, coupons

Question 7

Promotion Mix: PUBLICITY AND PUBLIC RELATIONS

Answer 7

• Activities to present the business and its product in positive light
  1. Promoting Positive Image
  2. Effective Communicating of Messages
  3. Issues Monitoring
  4. Crisis Management