07.7 implementing, monitoring, and controlling not done

Question 1

Developing a Financial Forecast

Answer 1

• Cost Estimate and Revenue Statements

Question 2

Implementation

Answer 2

• Process of turning plans into actions

Question 3

Monitoring

Answer 3

• Observing progress of marketing plan

Question 4

Comparing Actual and Planned Results

Answer 4

• Sales analysis
• Market share analysis
• Marketing profitability analysis

Question 5

Comparing Actual and Planned Results: SALES ANALYSIS

Answer 5

• Comparing actual sales with forecast sales

Question 6

Comparing Actual and Planned Results: MARKET SHARE ANALYSIS

Answer 6

• Comparing business’s sales with other business sales

Question 7

Comparing Actual and Planned Results: MARKETING PROFITABILITY ANALYSIS

Answer 7

– Breaking down marketing cost into specific activities