06.2 influences on marketing - factors influencing customer choice Flashcards
1
Q
What is Customer Choice?
A
Decisions and actions of customers when they search for goods and services
2
Q
4 Influences on Customer Choice
A
- Psychological
- Sociocultural
- Economic
- Government
3
Q
Psychological Factors
A
Characteristics WITHIN an individual
- Perception
- Motives
- Attitudes
- Personality and Self-Image
- Learning
4
Q
Sociocultural Influences
A
- Forces exerted by other people that affect customer behaviour.
- Social Class
- Culture and Subculture
- Family and Roles
5
Q
Economic Influences: BOOM
A
- Period of low unemployment and rising incomes
- Increase production, market share
6
Q
Economic Influences: RECESSION
A
- Period of high unemployment and fall in income
- Decrease production, market share
7
Q
Government Influences
A
- E.G.Competition and Consumer Act 2010
