传媒

Question 1

收视率

Answer 1

audience rating

Question 2

吸引消费者

Answer 2

Make products more attractive to consumers；persuade people to buy their products

Question 3

直接影响消费者做决定的过程

Answer 3

directly influence consumer’s decision making process

Question 4

促进销售

Answer 4

boost the sales of the advertised products or services

Question 5

被广告宣传的产品或者服务

Answer 5

be advertised products or services

Question 6

大规模广告宣传

Answer 6

advertising campaigns

Question 7

让消费者了解产品或者服务咨询

Answer 7

inform consumers about new products or services

Question 8

满足消费者的需求

Answer 8

meet consumers’ needs

Question 9

广告费收入

Answer 9

advertising revenue (revenue 收入；税收)

Question 10

广告对儿童

Answer 10

(inappropriate) advertising directed/aimed at children

Question 11

容易受到广告的负面影响

Answer 11

be particularly vulnerable targets of advertising

Question 12

加强对儿童广告的管理

Answer 12

tighten/place strict regulations on advertising aimed at children ； Regulate advertising aimed at children

Question 13

虚假广告

Answer 13

false/ deceptive advertising

Question 14

虚假的展示产品或者质量服务

Answer 14

misrepresents the quality of products or services; provide misleading information

Question 15

审查虚假信息

Answer 15

censor false information

Question 16

导致荣誉受损

Answer 16

result in a damaged reputation

Question 17

减少品牌忠诚度

Answer 17

significantly reduce customer loyalty

Question 18

不信任广告

Answer 18

distrust advertising

Question 19

媒体报道

Answer 19

media coverage of sth

Question 20

提供及时的新闻报道

Answer 20

provide up-to-the minute news coverage

Question 21

实时

Answer 21

current events

Question 22

关于某件事密集的报道

Answer 22

intensive media reporting on sth

Question 23

可靠的

Answer 23

reliable

Question 24

客观的和公正的

Answer 24

objective and fair

Question 25

准确的和不偏不倚的

Answer 25

accurate and unbiased

Question 26

受利益的驱使

Answer 26

are profit driven

Question 27

媒体渲染夸大事实的倾向

Answer 27

media sensationalism [sen’seɪʃ(ə)n(ə)lɪz(ə)m]

Question 28

集中精力报道有轰动效应的犯罪

Answer 28

focus on sensational crimes [sen’seɪʃ(ə)n(ə)l]

Question 29

影响公众意见

Answer 29

influence public opinion

Question 30

侵犯名人的隐私

Answer 30

violate the privacy of celebrities

Question 31

侵犯名人的隐私

Answer 31

violate the privacy of celebrities

Question 32

弹窗式广告

Answer 32

pop-up advertising windows

Question 33

收视率

Answer 33

ratings: The new series had high ratings from the start/

Question 34

扫兴 O

Answer 34

spoil sb’s enjoyment

Question 35

陈腐的题材S

Answer 35

hackneyed subjects [‘hæknɪd]

Question 36

媒体炒作

Answer 36

media hype[haɪp]

Question 37

有新闻价值的时间

Answer 37

newsworthy event

Question 38

占据头版头条

Answer 38

dominate the headlines

Question 39

占据头版头条

Answer 39

dominate the headlines

Question 40

刻意去吸引媒体关注

Answer 40

court media pubilicity

Question 41

保持低调

Answer 41

keep a low profile [‘prəʊfaɪl]