传媒 Flashcards
收视率
audience rating
吸引消费者
Make products more attractive to consumers；persuade people to buy their products
直接影响消费者做决定的过程
directly influence consumer’s decision making process
促进销售
boost the sales of the advertised products or services
被广告宣传的产品或者服务
be advertised products or services
大规模广告宣传
advertising campaigns
让消费者了解产品或者服务咨询
inform consumers about new products or services
满足消费者的需求
meet consumers’ needs
广告费收入
advertising revenue (revenue 收入；税收)
广告对儿童
(inappropriate) advertising directed/aimed at children
容易受到广告的负面影响
be particularly vulnerable targets of advertising
加强对儿童广告的管理
tighten/place strict regulations on advertising aimed at children ； Regulate advertising aimed at children
虚假广告
false/ deceptive advertising
虚假的展示产品或者质量服务
misrepresents the quality of products or services; provide misleading information
审查虚假信息
censor false information
导致荣誉受损
result in a damaged reputation
减少品牌忠诚度
significantly reduce customer loyalty
不信任广告
distrust advertising
媒体报道
media coverage of sth
提供及时的新闻报道
provide up-to-the minute news coverage
实时
current events
关于某件事密集的报道
intensive media reporting on sth
可靠的
reliable
客观的和公正的
objective and fair
准确的和不偏不倚的
accurate and unbiased
受利益的驱使
are profit driven
媒体渲染夸大事实的倾向
media sensationalism [sen’seɪʃ(ə)n(ə)lɪz(ə)m]
集中精力报道有轰动效应的犯罪
focus on sensational crimes [sen’seɪʃ(ə)n(ə)l]
影响公众意见
influence public opinion
侵犯名人的隐私
violate the privacy of celebrities
侵犯名人的隐私
violate the privacy of celebrities
弹窗式广告
pop-up advertising windows
收视率
ratings: The new series had high ratings from the start/
扫兴 O
spoil sb’s enjoyment
陈腐的题材S
hackneyed subjects [‘hæknɪd]
媒体炒作
media hype[haɪp]
有新闻价值的时间
newsworthy event
占据头版头条
dominate the headlines
占据头版头条
dominate the headlines
刻意去吸引媒体关注
court media pubilicity
保持低调
keep a low profile [‘prəʊfaɪl]
