Zoella media language and rep

Question 1

How does she engage her audience

Answer 1

• Gives them chance to interact
• it builds a parasocial relationship
• can leave comments on her website

Question 1

What are the importance of her collabs

Answer 1

• Share content ideas to audiences
• Creates success
• Done with her and Alfie Deyes idea of Hesmondhalgh

Question 2

Is zoella postmordern

Answer 2

• She make many intertextual references
• often talking about make up or fashion brands she recommends

Question 3

Is Zoella post mordern (realism)

Answer 3

• she attempts to create her content to be more relateable with the audience
• Audiences are not aware this construction of her life is just a forced reality

Question 4

Editing of conventional vlogs

Answer 4

• See jumpcuts where mistakes were made still makes a sense of realism

Question 5

What is the significance of Zoellas language

Answer 5

• Uses a range of informal words that appeal to younger audiences
• Uses emojis on her social media
• immature sense of humor

Question 6

What is the significance of direct address

Answer 6

• treats the audiences as if they are her friends
• builds a parasocial relationship

Question 7

What is the significance of setting up her videos

Answer 7

• often uses personel spaces
• adds as sense of intimacy we feel that we are in her real domain
• often feminie aras
• we act as an voyuer into her family

Question 8

What is the sig of her discussion of taboo topics

Answer 8

• often talks about mental health which adds to the realism element which you dont seen very often subverts hesmondhalgh
• suberts her typical lifestyle
• her fans feel she is being open
• Acts as a good role model- Gaunlett

Question 9

Has she always represented herself as unproblematic

Answer 9

• her old tweets have resurfaced which she has apologised for

Question 9

Is zoella sexulaised- rep

Answer 9

• Rarely in her content
• Usually show in family friendly ways
• Likely due to the younger audience she has to avoid bad publivity

Question 10

How can Butler apply to Zoella

Answer 10

• often performs rituals of feminity
• binary opposition of zoe and alfie which show the spectrum of masculinty and fem

HOWEVER she is a constructed persona which mean she may do this to maintain audeicne engagement