Vogue Media language and rep

Question 1

Front cover mise en scene

Answer 1

• Exotic clothing
• Lots of jewellery
• Very few coverlines masthead blends into her to focus her
  Halls: ‘Exotic’ reprsents middle eastern culture reinforcing the steretypes that present minorities as ‘others’

Question 2

CP: ‘ beauty, make-up, hair, sun tanning

Answer 2

• binary opposition to the money article more stereotypical representations
• Represents the complex nature of women at the time

Question 3

CP: ‘money: questions and answers’ by Sheila Black coverline

Answer 3

• Women now writing about finance proves the cultural shift we see in attitudes
• Sb of financial times reinforces this about independence

Question 4

Money article on women and how its pos on women

Answer 4

• Challenges the old traditional context on women where they usually get controlled by their husband
• Reflects on Abc1 readers who can understand this
• Written by a women

Question 5

Money article: Negative rep of women

Answer 5

-VAN ZOONEN- women avoid due to pressures

• has senses of admonishment which speaks down on women
• ‘Home improvements crop up in many letters- women still in the domestic sphere
• ‘Married women have to bring their husbands in.- suggest women still are dependent on their husband

Question 6

Cutex ad : pos rep on women

Answer 6

• Sense of sexual liberation due to the 2nd wave movement in the 60s

Question 7

Cutex ad: negative rep on women

Answer 7

• Denotes women with bare shoulders, bare essentials and birthday suit which all connote nudity
• ’ are you women enough ?’ suggest the product is only for the feminine

Question 8

Imperial leather ad rep

Answer 8

• Dominant image of women and baby maternal and domestic
• Light focused on the baby as the mother fades to the background suggesting her one job is complete- relates to Madonna and Child
• ‘Keep your skin as soft as a childs’ asscoitate women needing to be pure as a child therefore need to be soft and delicate
• Smiling gesture indicates she is happy in a mothering roles
• This can relate to Gaunlett, Reception and Gerbners theory

Question 9

Picnics- Photo on the boat

Answer 9

• Women as seen as ‘silly’ open gesture codes such as body language
• Contrasts with the man who has formal attire with his head down who is likely working
• decor- sense of wealthy
• Women wearing turban- Gilroy
• indigenous man on the right cut off- Gilroy

Question 10

Picnics- Photo on the horse

Answer 10

• reflects ‘free and easy’ western amercian lifestyle
• Iconography: out in nature, man in minmial clothing and horses
• Women more covered up than man- could be foward thinking ?

Question 11

Picnic- Photo by the Palm trees

Answer 11

• Reinforcement of travel seen to exotic locations represents affluence and wealthy
• Women wearing turban, apprioation of culture
• Her open body language is connoting senses of liberty and wealth
• Contrast rep again of Gilroy being seen as one person is serving food and they are all being pushed to the side

Question 12

Heatwave/Holiday rep

Answer 12

• more tradtional rep as same model throughout, minimal copy
• Gender appeals to stereotyped beauty: with fashioned ideals

-Gerbner could be seen to be naturalised overtime

Question 13

How should theory apply to Vogue

Answer 13

Gaunlett- Imperial leather
Van zoonen- Imperial leather
Bell hooks- Imperial leather
Holidays- Gilroy
Cutex- Van zoonen