THE Bridge- Audiences

Question 1

What was their viewer rating in Season 3

Answer 1

1.3-1.8 mil viewers

Question 2

What was the primary audience

Answer 2

• Fans of nordic noir
• ABC1
• Intellectual
• Potentially 30+
• Left-wing/liberal

Question 3

What would the secondary audience be

Answer 3

• Mainstream fans of crime texts
• TV slot post-watershed

Question 4

How can audiences be postioned by TB

Answer 4

• We are postioned with Saga as we decode with her.
• We become part of the team
• Fufils the audiences needs for belonging or social needs
• Feel sympathy for Sagas backstory
• Positioned with the eyes of the law

Question 5

How are established fans targeted

Answer 5

• Capitalising on the popularity of Saga
• British trailer for Saga on the BBC website
• Fans will undertand play on words and typical conventions on a crime drama

Question 6

What are the audiences interpretation and the social context

Answer 6

• Different demographic factors
• The idea of cultural differences between Sweden and Denmark as swedish seem to be more politically correct
• Some believe there is unfair stereotyping
• Cultural capital
• Gender as women may be empowered by the positive construction of a female

Question 7

How does Halls reception theory apply (preferred)

Answer 7

• Include typical conventions of a crime drama but offers something different through the challenge of Saga
• Viewers will be entertained by a complex narrative
• Feminists are likely to feel empowered by the inclusion of strong powerful women
• Many will appreciate the representation of a lesbian relationship

Question 8

How does Halls theory apply (negotiated)

Answer 8

-Some may enjoy the typical codes and conventions of a crime drama

• Some may feel uncomftable with stuff like gender issues
• Swedish and Danish audiences may engage with the drama but may feel that cultural depictions are stereotypical
• Would argue rep of lesbian relationships are important but problematic

Question 9

How doe Halls reception theory apply ( Oppositional)

Answer 9

• May struggle to find Saga a sympathetic character e.g. view her behaviour traits as a concern
• More conserative audiences may respond negatively to the Swedish liberal attitudes