Attitude industry and audience Flashcards
1
Q
When did stream publishing acquire attitude
A
september 2016
2
Q
how many eletronic copies are sold a month
A
11,000
3
Q
Is the online edition convergent
A
Yes it has an app dedicated to it
also on kindle to maximise audiences
4
Q
How does Attiude draw most of its revenue
A
- magazine offers a range of advertising opportunties even to take a full page
- Sponsored posts look geniune and part of the article
- runs competitons with promotional tie ins with partner brands
5
Q
How does the website have a global brand appeal
A
- Content is sourced around the world and stories of the LGBTQ identities are performed
6
Q
What is the use of focus on celebs
A
- Consolidates the power of the brand
- Allows to find the allies
7
Q
Churnalism- why does it
A
- it can be criticised for it low standard
- Finacial pressures motivate the use of this therefore being curren and seaton
8
Q
ownership affecting attitude
A
- Can be argued that attitude has more creative freedom due to the curren and seatons theory
- However as it grows it develops business pratices of large media conglomerates
9
Q
HH- Vertical intergration
A
- Mag bought by an already successful company
- provides a ready made infrastrucutre for monthly publication
- The company is in sole control of attitude
10
Q
HH- diversification
A
- Stream has only diversifed on to a online versiom not any other media forms
reflective to the size of the company being to much of a risk to allow diversification
ASA regulates attitude
