Big issue- Media language

Question 1

Front cover: Primary image

Answer 1

• Reminds you of old hollywood and entertainment
• Longevity in the brand ( 25 years)
• Iconic
• Centrally framed, contrasted against dark background

Question 1

Front cover: Featured names

Answer 1

• Targeted reformers e.g. Grayson Perry, Theresa May
• Targeted mainstreamers e.g. Andy Murray and Julie Walters
• Use of Tory mp bring in right wing audiences who may agree with the magazine

Question 2

Contents page

Answer 2

• Lists social issues followed by enlightment
• Movies reviews e.g. I Daniel Blake
• ’ Hello my name is Donato’- happy gesture codes, short description of his story which reinforces their slogan.

Question 3

Advert- Warren evans

Answer 3

• Promoting luxury beds which could be seen as insensitive for homeless vendors
• Has a ethical banner at the bottom

Question 4

Adverts- National adoption week

Answer 4

• Barthes: symbolic code of hearts connotes compassion between families within the audience
• Happy gesture code combat typical compassion fatigue
• Direct address to the audience with the phrase ‘ Show that you care’

Question 5

Soggy bottoms article

Answer 5

• Relates to GBBO widens the audiences appeal
• Also details ‘rise bakery’ which employees homeless individuals combines entertainment and social issues rather well

Question 6

What is the importance of the ‘25 years’ being emphasised

Answer 6

• Shown in bright lights on the font page
• It draws attention to the magazines longevity and pointing the fail in society in terms of offering support to the homeless