Big issue Industry Flashcards
1
Q
How much does the TB cost
A
- £1.75 for vendors
- £4 to buy
2
Q
How is TB a social enterprise
A
- Aims to give to the homeless by allowing them to earn profits in the streets which subverts hesmondhalgh as a lot of risks will be taken due to it not being profit driven
3
Q
How does the TB reduce the risk of its model
A
- Cater to a wide range of audiences
- Seen the use of genre-hybridty, doubles as a social/entertainment issue magazine
- Follows typical conventions of a magazine by putting recognisable people into the magazine
4
Q
How much profit has TBI helped make its vendor
A
over £150 mil since 1991
5
Q
How many vendors were helped in 2022
A
over 3600
5
Q
How many vendors were helped since 1991
A
107,000 people
6
Q
How has TB diversifed their distribution
A
- Move partially online offering subscriptiuon based purchase
- Sold in shops in pandemic which profits would go towards vendors
- Vendors now have website links which people can purchase the magazine through for a certain vendor- mainly the local
7
Q
Online presence: Brand identity
A
- Home page includes a wide variety of stories that can appeal to many members
8
Q
Online presence: House Style
A
- Consistent theme throughout
- bold letters, serif font
- leading stories with a dominanted image
9
Q
Online presence: Content
A
- More stories on the website
- stories are up to date
- Stories are categorised making it more easier
10
Q
Online presence expanding brand
A
- Sections which provide extra info on history and future hopes of the brand which arent on the magazine
-links to social media
- shop allows merchandise which spreads awarness
- subscribe and support and top of each page to encourage support
11
Q
Online presence: audience reaction
A
- Readers can campaign with the brand by signing open letters
- readers can sign up to newsletters
- contact us and follow us option- end of audience enables audiences to become the prosumer
12
Q
A
