Vogue- Industry and audience Flashcards
Who bought conde nast in 1959
- Samuel Newhouse
- Bought it for an anniversiary gift for the wife 55mil
- kept the conde nast name for prestige elements- conglomerisation
Who was Vogues editor in the 60s
- Diana vreeland
- pushed for exotic locations
incredibly influential
What is vogues cover price
£3.99
How much was a full page advert in vogue 2016
£36,000
Regulations of magazines
- difficultys occurs in regulation due to faulty moderatiors
- if mag industry owned by conglomerates they are likely to be regulating it — Curren and Seaton
What is a monopoly
where one company is able to establish total control of a market
Was vogue successful post war period
- Yes very
- Many women were enjoying consumerism and ‘treating yourself’ became an economic boom- disposable income
Stats from British Vogue media kit 2022
- 64% ABC1
- 20.4 mil reached
What is the overall global montly readership
100+mil
How many international versions are there of vogue
28- Links to hesmondhalgh
Counters to Hesmondhalgh on vote taking risks
- Using coloured photos which were more expensive to produce but target audience could afford it
- One of the first fashion magazines to included a black women
- Builds brand idenity as mordern progressive due to including LGBTQ and plus size models
How does vogue avoid risks
- 2 stepflow
- Had guest editors to create their own versions
- members of the royal family included
– all adds elements of quality and exclusivity
Do vogue readers embrace the print adverts included
- Yes due to vogue being opinion leaders
- V gives them the idea in what the best lifestyle is
- affluent audiences can afford the products being sold to them
‘money’ article and audience
- Aspirer audiences, however are mentioned too as people with more taste than money
- reformers: a women wrote the article in the 60s
‘Picnic’ article and audience
- Culture capital is require to be familar with the pictures featured
-Aspires to have a sense of liberation and travel with the locations provided
