Zoella- Industry and Audiences

Question 1

What has led to the rise of online vloggers and bloggers

Answer 1

• Convergent tech which has allowed social media to be more available

Question 2

How has Zoella created the girl next door branding

Answer 2

• her everyday mise en scene vids allow us to relate to her more e.g. primark haul in the livingroom

Question 3

What MCN has zoella worked with

Answer 3

• Style Haul
• Glea, futures

A-Z

Question 4

How can Hesmondhalgh be applied to Zoellas media change

Answer 4

• Suggest her producers maximise their profit by reusing successful formats
• Seen by her making of her second channel by behind the scenes but still the same content

Question 5

How do we see Zoella a brand rather than a person

Answer 5

• Posts with the perspective of we rather than i
• less personal and more professionla

Question 6

How can Curren and Seaton be applied to Zoella

Answer 6

• Clearly profit driven
• But does subverts this via mental health posts
• Won GGBO for comic relief some do say it was self promotion

Question 7

Zoellas fanbase- Jenkins

Answer 7

• Creating fan fiction of her
• which demostrates textual poaching
• brings a clear parasocial relationship with zoella

Question 8

Zoellas fanbase- Gerbner

Answer 8

• Viewers of Zoella resonate with Zoellas milestones more deeply due to her being a real person
• happens to marked amplified cultivation patterns

Question 9

Gaunlett- construing their identity

Answer 9

• Due to parasocial relationships they may copy how she acts
• in terms of her hyper feminity- young girls see this as a way to express their idenitity

Question 10

Shirky for Zoella

Answer 10

• people review zoellas content e.g. her calendar
• controversy creating simulircra reality is getting loss

Question 11

Gerbner- mass audiences

Answer 11

• use non-controversial content to mass appeal

allows to maintain relations with sponsors