Writing for news media

Question 1

for consistency and coordination who are all news releases and media advisories reviewed by

Answer 1

strategic communications - media relations and issues management

Question 2

what is a news release

Answer 2

an official communications telling media something that is thought to be newsworthy

Question 3

who are news releases sent to

Answer 3

assignment editors and reporters

Question 4

what is a media advisory

Answer 4

It alerts the media of an upcoming city event and answers questions such as who what where when

Question 5

what is a backgrounder

Answer 5

a document providing in depth information about a specific issue. accompanies a news release

Question 6

what is a fact sheet

Answer 6

a document providing information about an issue that includes statitstic. included in a media kit

Question 7

What are the typographic specificaitons of a news release

Answer 7

logo top left
communication type top right
heading 14 point arial
body 12 point arial 
block style paragraph

Question 8

inquries about training for media can be sent to who

Answer 8

strategic communications

stratcom@toronto.ca