Key Message Primer Flashcards
How does developing key messages help a city spokesperson
it helps them inform the public easily and in an understood professional manner about emerging issues and programs
What should you identify when developing a key message primer
Describing the issue program or service area
identifying stakeholders
what are the stakeholders saying about the issue program or service area
identify three high level key messages about your program, service or issue as well
identify your messaging positioning statement and proof points to support it
What is the purpose of the positioning statement
Setting the tone and content for specific details or proof points of message
How long should your positioning statement be
Seven to ten words
A positioning statement is also known as what
A quotable
What can help you cue you to your key messages
identifying one word for each message
what are proof points
simple straightforward facts that support and give context to your positioning statement
what are motherhood statements
statements about your divisions vision, mission and goals
