Public information Flashcards
What is hard news
news that must be delivered immediately or it has no value. news for today but not tomorrow
what is soft news
news for today, tomorrow or next week. contains human interest value. Public information officers can save this type of news when no hard news is available
what must be accomplished before releasing information to the media as determined in nfpa 1035
matching the message with the appropriate media outlet
what are the different types of media as described in nfpa 1035
radio
television
print
electronic
in accordance with nfpa 1035 how can you use public service announcement
to serve as reminders about smoke alarm testing
home fire drills
holiday safety issues
talk or news radio is attractive to which audience
those 65 years or older
who are the points of contact at radio stations
station manager or program director
who can be approached when establishing contact with TV stations
public affairs director
public service director
news director - smaller station
assignment editor - smaller station
what type of print media works well for communicating fire and life safety information
newspapers
alternative sources of message delivery in accordance with nfpa 1035 are
billboards
newsletters
websites
handout items`
what are the four Ps from the marketing field
product - desired behavior from audience
price- costs associated
place - where will audience access program information to achieve product
promotion- what channel will help reach audience
