Media relations policy

Question 1

Who does the Media relations policy not apply to

Answer 1

city council or to city agencies boards and commissions

Question 2

who can serve as a city spokesperson

Answer 2

Only staff that have met certain criteria and have completed strategic communications media relations training

Question 3

What are some tools used as part of proactive media relations

Answer 3

News releases
media advisories
photo ops
news conferences

Question 4

Critical incidents such as severe weather conditions are handled by which division to co-ordinate communications with the media

Answer 4

Strategic Communications

Question 5

what is the purpose of the media relations policy

Answer 5

ensure professionalism and consistency with how the city works with the media

Question 6

who are considered spokespeople for the city

Answer 6

mayor
councilors
city manager
deputy city managers 
division heads communications staff 
and city staff with expertise

Question 7

for non controversial programs or service specific issues who can determine the spokesperson

Answer 7

the division for the issue or service in consultation with communications representatives

Question 8

when will the director of strategic communications or the manager of media relations and issues management serve as a spokespeorson

Answer 8

critical or emergency incidents affecting the city as a whole

issues or announcements that cross multiple divisions

sensitive or legal matters

issues or announcement that are particularly controversial

personal matters

Question 9

when are designated strategic communications staff available

Answer 9

24/7

Question 10

with good issues management process when should a spokesperson be identified

Answer 10

prior to any media requests being made

Question 11

staff that speak to the media to provide background information on city initiatives or reports must have completed which things

Answer 11

media relations training as this information is considered on the record and a media contact log

Question 12

divisions must consult what prior to choosing a date for a city announcement or media event

Answer 12

corporate calendar

Question 13

all media events must be recorded where

Answer 13

corporate calendar

Question 14

what issues can be communicated to the media without going through strategic communications

Answer 14

urgent or after hours messages by divisions on topics such as road closures
urgent public safety messages including those by emergency responders

Question 15

What is required as part of media relations in these situations

 particularly newsworthy and is anticipated to generate sig
nificant
media interest
ii. involves a number of high prof
ile spokespeople, each with a
speaking
opportunity
Media relations policy: Strateg
ic Communicati
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iii. involves component
s such as speeches,
unveiling or walk-abo
ut etc,
requiring timelines for each, or when the rollout/announcement
happens in phases
iv. is located off-site and requi
res special attention to detail
about meeting
media needs
v. when timing of t
he announcement is critica

Answer 15

media plan

Question 16

during a major crisis or declared emergency incident what outlines city of Toronto’s communication with the media

Answer 16

Toronto Emergency Plan

Question 17

what does the Toronto emergency plan designate

Answer 17

designates strategic communications responsibility to coordinate information from senior management and city divisions and to service as the main point of contact for all media in cooperation with office of emergency management

Question 18

in critical incidents such as sever weather conditions that affect multiple divisions what does strategic communications do

Answer 18

Serves as lead division to coordinate messages and oversee city media relations

Question 19

what is the goal of media relations training

Answer 19

to give staff knowledge and skills required to deliver information in a clear and easily understood manner

Question 20

what is an important component of any communications and media relations plan

Answer 20

media analysis