Writing a Great Blog Post

Question 1

Name 5 things that blogs do

Answer 1

Highlight what you know, seek to educate, communicate regularly, share knowledge, establish expertise

Question 2

Where can your blog live? - best practice

Answer 2

Company website

Question 3

Where can you link to your blog?

Answer 3

Newsletter, company website, social media sites; add sharing links to each blog post

Question 4

Name 4 popular blog sites

Answer 4

Wordpress, typePad, Blogger, Tumbler

Question 5

How do you track metrics?

Answer 5

You can track blog posts just like an Eloqua campaign.

Question 6

name 2 metrics of blog posts you can track with E.

Answer 6

Clickthroughs and page views.

Question 7

Where can you find social media apps?

Answer 7

On the AppCloud within Topliners

Question 8

What can you report on by tracking referrals from social sites?

Answer 8

Awareness and engagement

Question 9

What are 3 content goals for a blog?

Answer 9

Interesting Useful Can be repurposed into snackbites

Question 10

Why should you not try to monetize your blog by adding links?

Answer 10

Damages reader retention and credibility

Question 11

Name 3 good places to start brainstorming blog content

Answer 11

Company bestsellers, FAQ’s, industry terms

Question 12

What kind of blog content should you write for current customers?

Answer 12

Useful content that is new and not easily found elsewhere.

Question 13

Name 4 characteristics of good content

Answer 13

Engaging, skimmable, relevant, interesting

Question 14

Name 5 sources of new content

Answer 14

What I know, Who I Know, Articles/Books/Blogs, The Idea Cycle, Reusing Blog Content

Question 15

How should you keep track of where blog content is reused?

Answer 15

Create a doc noting blog topic, link, sub-topics, social media location, and posting date.

Question 16

Should a blog post answer a particular question?

Answer 16

Yes, even if the question is never literally stated in the headline or content.

Question 17

what are some popular headline hooks?

Answer 17

Numbered list, how-to approach, headlines with common selling words such as easy and fun

Question 18

How many words can the brain register at a quick glance?

Answer 18

5 to 7 words

Question 19

Name 3 best practices characteristics of lists

Answer 19

Uniform in construction, numbered if appropriate, active phrases or sentences

Question 20

Describe the differences between lists and bullets

Answer 20

Lists are good for multi-step processes. Bullets are used to break up content that would be less clear as sentences and paragraphs.

Question 21

What are the #1 and #2 most widely read kinds of content on the web?

Answer 21

1. Headlines; 2. Bulleted content

Question 22

Are people more likely to engage with content that has pictures?

Answer 22

Yes, 44% of people are more likely to engage with branded content that has pictures.

Question 23

How can you search for images by license type?

Answer 23

bing.com > drop down on “License”

Question 24

How many more views do articles with images get?

Answer 24

94% more views

Question 25

What is the accepted norm for word count in blog posts?

Answer 25

500-1000 words