Writing a Great Blog Post Flashcards
Name 5 things that blogs do
Highlight what you know, seek to educate, communicate regularly, share knowledge, establish expertise
Where can your blog live? - best practice
Company website
Where can you link to your blog?
Newsletter, company website, social media sites; add sharing links to each blog post
Name 4 popular blog sites
Wordpress, typePad, Blogger, Tumbler
How do you track metrics?
You can track blog posts just like an Eloqua campaign.
name 2 metrics of blog posts you can track with E.
Clickthroughs and page views.
Where can you find social media apps?
On the AppCloud within Topliners
What can you report on by tracking referrals from social sites?
Awareness and engagement
What are 3 content goals for a blog?
Interesting Useful Can be repurposed into snackbites
Why should you not try to monetize your blog by adding links?
Damages reader retention and credibility
Name 3 good places to start brainstorming blog content
Company bestsellers, FAQ’s, industry terms
What kind of blog content should you write for current customers?
Useful content that is new and not easily found elsewhere.
Name 4 characteristics of good content
Engaging, skimmable, relevant, interesting
Name 5 sources of new content
What I know, Who I Know, Articles/Books/Blogs, The Idea Cycle, Reusing Blog Content
How should you keep track of where blog content is reused?
Create a doc noting blog topic, link, sub-topics, social media location, and posting date.
Should a blog post answer a particular question?
Yes, even if the question is never literally stated in the headline or content.
what are some popular headline hooks?
Numbered list, how-to approach, headlines with common selling words such as easy and fun
How many words can the brain register at a quick glance?
5 to 7 words
Name 3 best practices characteristics of lists
Uniform in construction, numbered if appropriate, active phrases or sentences
Describe the differences between lists and bullets
Lists are good for multi-step processes. Bullets are used to break up content that would be less clear as sentences and paragraphs.
What are the #1 and #2 most widely read kinds of content on the web?
- Headlines; 2. Bulleted content
Are people more likely to engage with content that has pictures?
Yes, 44% of people are more likely to engage with branded content that has pictures.
How can you search for images by license type?
bing.com > drop down on “License”
How many more views do articles with images get?
94% more views
What is the accepted norm for word count in blog posts?
500-1000 words
