Email Fundamentals

Question 1

What doctype must be used for uploaded HTML email?

Answer 1

XHTML-1.0-Strict, except for migrated pages

Question 2

Where can I find resources on creating HTML emails to upload?

Answer 2

HTML guidelines

Question 3

How must my uploaded HTML email code validate?

Answer 3

According to W3C Markup Validation Service at http://validator.w3.org

Question 4

How does email render properly across different browsers in HTML?

Answer 4

By being compatible with the basic Eloqua CSS Reset

Question 5

Where can I find the Eloqua CSS Reset?

Answer 5

In the HTML Email Guidelines

Question 6

Where can I find the doctype code required for uploaded email?

Answer 6

In the HTML Email Guidelines

Question 7

Are there restricted class names that you can’t use in styles in HTML email?

Answer 7

Yes, there are 12 system class names you can’t use. These are in the HTML Email Guidelines

Question 8

What kind of CSS positioning can you use in HTML email?

Answer 8

Static or absolute. Avoid relative or fixed-position elements.

Question 9

Can you use static positioning in HTML email?

Answer 9

Yes

Question 10

Can you use absolute positioning in HTML email?

Answer 10

Yes

Question 11

Can you use relative positioning in HTML email?

Answer 11

No

Question 12

Can you use fixed positioning in HTML email?

Answer 12

No

Question 13

Can you use tables in HTML email?

Answer 13

Yes

Question 14

Should you use relative or absolute paths to images, stylesheets, and other resources?

Answer 14

Absolute

Question 15

What tags can you not use within a text or shared content section in uploaded HTML email?

Answer 15

, , or opening or closing tags

Question 16

In uploaded HTML email, should you pay attention to opening and closing tags?

Answer 16

Yes. You should ensure all elements have correct opening and closing tags

Question 17

In uploaded HTML emails, ,what characters should you avoid using in URLs, and why?

Answer 17

&, for display purposes

Question 18

For the purposes of emails, what is a whitelist?

Answer 18

A list of approved HTML tags that can be included when uploading an email message to Eloqua.

Question 19

What are three things you need to reset if you re-save any transitioned content in the Email Editor?

Answer 19

Page dimensions, body background color/images, document background color/images

Question 20

According to a survey done in 2013, what is the most important digital marketing channel?

Answer 20

Email - 64% agree

Question 21

What are the six basic parts of an Eloqua email?

Answer 21

Header, Images, Personalization (Field Merges), Text, Hyperlinks, Footer

Question 22

How do you access the Component Library in Eloqua?

Answer 22

Go to Assets > Component Library

Question 23

What components are included in the Component Library? (10 total)

Answer 23

Images, File Storage, Hyperlinks, Field Merges, Email Headers, Email Footers, Shared Content, Dynamic Content, Signature Layout, Signature Rule

Question 24

What are the two ways emails are organized?

Answer 24

Into email folders and email groups.

Question 25

Are email folders optional?

Answer 25

Yes - they are purely a method of organization.