Email Fundamentals Flashcards
Master the Email Fundamentals course material, plus other aspects of email and deliverability
What doctype must be used for uploaded HTML email?
XHTML-1.0-Strict, except for migrated pages
Where can I find resources on creating HTML emails to upload?
HTML guidelines
How must my uploaded HTML email code validate?
According to W3C Markup Validation Service at http://validator.w3.org
How does email render properly across different browsers in HTML?
By being compatible with the basic Eloqua CSS Reset
Where can I find the Eloqua CSS Reset?
In the HTML Email Guidelines
Where can I find the doctype code required for uploaded email?
In the HTML Email Guidelines
Are there restricted class names that you can’t use in styles in HTML email?
Yes, there are 12 system class names you can’t use. These are in the HTML Email Guidelines
What kind of CSS positioning can you use in HTML email?
Static or absolute. Avoid relative or fixed-position elements.
Can you use static positioning in HTML email?
Yes
Can you use absolute positioning in HTML email?
Yes
Can you use relative positioning in HTML email?
No
Can you use fixed positioning in HTML email?
No
Can you use tables in HTML email?
Yes
Should you use relative or absolute paths to images, stylesheets, and other resources?
Absolute
What tags can you not use within a text or shared content section in uploaded HTML email?
, , or opening or closing tags
In uploaded HTML email, should you pay attention to opening and closing tags?
Yes. You should ensure all elements have correct opening and closing tags
In uploaded HTML emails, ,what characters should you avoid using in URLs, and why?
&, for display purposes
For the purposes of emails, what is a whitelist?
A list of approved HTML tags that can be included when uploading an email message to Eloqua.
What are three things you need to reset if you re-save any transitioned content in the Email Editor?
Page dimensions, body background color/images, document background color/images
According to a survey done in 2013, what is the most important digital marketing channel?
Email - 64% agree
What are the six basic parts of an Eloqua email?
Header, Images, Personalization (Field Merges), Text, Hyperlinks, Footer
How do you access the Component Library in Eloqua?
Go to Assets > Component Library
What components are included in the Component Library? (10 total)
Images, File Storage, Hyperlinks, Field Merges, Email Headers, Email Footers, Shared Content, Dynamic Content, Signature Layout, Signature Rule
What are the two ways emails are organized?
Into email folders and email groups.
