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Eloqua 10 > Campaign Canvas Fundamentals > Flashcards

Campaign Canvas Fundamentals Flashcards

1
Q

Name the five fundamental workflow elements of modern marketing.

A

Target, engagement, technology, conversion, analytics

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2
Q

Why should you care about a day-before-event reminder and the follow-up emails?

A

These emails can increase attendance by 32%. Also, following up with registrants who did not attend is a great way to encourage attendance to your next event.

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3
Q

What is a way to define an Eloqua Campaign?

A

An automated marketing workflow

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4
Q

What are the three elements that are grouped together in campaign roll-up reporting?

A

Email metrics, form metrics, landing page metrics

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5
Q

Is the campaign a physical asset in Eloqua?

A

Yes

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6
Q

Give an example of a simple campaign

A

A single email blast

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7
Q

Give an example of a complex campaign

A

A multi-email event campaign

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8
Q

Define / describe the campaign canvas

A

The area in Eloqua where you build your marketing workflows

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9
Q

What is the area in Eloqua where you build your marketing workflows?

A

The campaign canvas

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10
Q

When you first drag and drop elements onto a campaign canvas, what do they look like?

A

Gray and disconnected

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11
Q

How do you connect the elements on a campaign canvas?

A

With links

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12
Q

What happens when you configure each element on a campaign canvas?

A

It changes color - and the number of draft errors in your campaign drops.

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13
Q

What are the four areas of a Campaign Canvas?

A

Campaign Status, Campaign Settings, Campaign Elements, Campaign Work Area

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14
Q

What are the four types of Campaign Elements in Eloqua?

A

Audience, Assets, Decisions, and Actions

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15
Q

How are elements connected within campaigns?

A

By links within the Campaign Canvas

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16
Q

How should you start, when working with the campaign canvas?

A

By defining your audience

17
Q

What campaign element pertains to audience?

A

Segment Members

18
Q

Can a campaign have more than one segment?

A

Yes. Segments can be the first element on the canvas, or they can connect to a later step as well.

19
Q

Where are the campaign elements located on your screen?

A

In the Campaign Toolbar on your left

20
Q

What are the three types of campaign assets in Eloqua?

A

Emails, forms, landing pages

21
Q

Is it important to associate your forms and landing pages to your campaign?

A

Yes

22
Q

How would you associate your forms and landing pages to your campaign?

A

By dropping them onto the campaign canvas.

23
Q

Why is it important to associate your forms and landing pages to your campaign?

A

to ensure that reporting metrics on the Campaign Analysis report will include the form and landing page conversions, visitors, and more

24
Q

What are the 9 types of decisions available in Eloqua campaigns?

A

Clicked email, compare contact fields, compare custom object fields, shared list member, shared filter member, opened emial, ,sent email, submitted form, visited website

25
Q

What do decisions allow you to do on a campaign canvas, in technical terms?

A

To control the path a campaign member will take on the canvas

26
Q

What do decisions allow you to do in campaigns, broadly speaking?

A

To create different experiences for campaign members depending on their responses and actions.

27
Q

What do decisions allow for in campaigns?

A

Real time segmentation and targeting so that the user experience is more and more tailored.

28
Q

What are the seven actions available on the campaign toolbar?

A

Send to Cloud Connector, Add to Campaign, Add to Program, Add to Shared List, Move to Campaign, Move to Program, Wait

29
Q

Who usually builds Programs?

A

Your Admin or Power User

30
Q

What are Programs used for in Eloqua?

A

Internal, behind-the-scenes work flows

31
Q

What are some examples of Programs in Eloqua?

A

Data cleansing and CRM integration

32
Q

Where can Campaign Members go?

A

To and from other Campaigns and Programs

33
Q

What are the four ways to create a campaign canvas in Eloqua?

A

Batch Send, from scratch, from a template, copy an existing campaign

34
Q

What is a batch send?

A

A campaign with a single email and a signle segment

35
Q

Where is batch send available from?

A

The Email Editor

Eloqua 10 (10 decks)

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