Campaign Canvas Fundamentals Flashcards
Name the five fundamental workflow elements of modern marketing.
Target, engagement, technology, conversion, analytics
Why should you care about a day-before-event reminder and the follow-up emails?
These emails can increase attendance by 32%. Also, following up with registrants who did not attend is a great way to encourage attendance to your next event.
What is a way to define an Eloqua Campaign?
An automated marketing workflow
What are the three elements that are grouped together in campaign roll-up reporting?
Email metrics, form metrics, landing page metrics
Is the campaign a physical asset in Eloqua?
Yes
Give an example of a simple campaign
A single email blast
Give an example of a complex campaign
A multi-email event campaign
Define / describe the campaign canvas
The area in Eloqua where you build your marketing workflows
What is the area in Eloqua where you build your marketing workflows?
The campaign canvas
When you first drag and drop elements onto a campaign canvas, what do they look like?
Gray and disconnected
How do you connect the elements on a campaign canvas?
With links
What happens when you configure each element on a campaign canvas?
It changes color - and the number of draft errors in your campaign drops.
What are the four areas of a Campaign Canvas?
Campaign Status, Campaign Settings, Campaign Elements, Campaign Work Area
What are the four types of Campaign Elements in Eloqua?
Audience, Assets, Decisions, and Actions
How are elements connected within campaigns?
By links within the Campaign Canvas
How should you start, when working with the campaign canvas?
By defining your audience
What campaign element pertains to audience?
Segment Members
Can a campaign have more than one segment?
Yes. Segments can be the first element on the canvas, or they can connect to a later step as well.
Where are the campaign elements located on your screen?
In the Campaign Toolbar on your left
What are the three types of campaign assets in Eloqua?
Emails, forms, landing pages
Is it important to associate your forms and landing pages to your campaign?
Yes
How would you associate your forms and landing pages to your campaign?
By dropping them onto the campaign canvas.
Why is it important to associate your forms and landing pages to your campaign?
to ensure that reporting metrics on the Campaign Analysis report will include the form and landing page conversions, visitors, and more
What are the 9 types of decisions available in Eloqua campaigns?
Clicked email, compare contact fields, compare custom object fields, shared list member, shared filter member, opened emial, ,sent email, submitted form, visited website
What do decisions allow you to do on a campaign canvas, in technical terms?
To control the path a campaign member will take on the canvas
What do decisions allow you to do in campaigns, broadly speaking?
To create different experiences for campaign members depending on their responses and actions.
What do decisions allow for in campaigns?
Real time segmentation and targeting so that the user experience is more and more tailored.
What are the seven actions available on the campaign toolbar?
Send to Cloud Connector, Add to Campaign, Add to Program, Add to Shared List, Move to Campaign, Move to Program, Wait
Who usually builds Programs?
Your Admin or Power User
What are Programs used for in Eloqua?
Internal, behind-the-scenes work flows
What are some examples of Programs in Eloqua?
Data cleansing and CRM integration
Where can Campaign Members go?
To and from other Campaigns and Programs
What are the four ways to create a campaign canvas in Eloqua?
Batch Send, from scratch, from a template, copy an existing campaign
What is a batch send?
A campaign with a single email and a signle segment
Where is batch send available from?
The Email Editor
