E10 Progressive Profiling

Question 1

Define: apps

Answer 1

Tightly integrated widgets that extend Eloqua functionality

Question 2

What do apps display?

Answer 2

Third party content

Question 3

What do apps integrate with?

Answer 3

Other systems

Question 4

Who develops apps?

Answer 4

Eloqua, third parties, and clients

Question 5

Do apps manipulate data?

Answer 5

Yes

Question 6

Define: cloud component

Answer 6

An Eloqua app; extends the functionality of Eloqua landing pages

Question 7

What do cloud components do?

Answer 7

Pulls content or logic from third parties and displays it on an Eloqua landing page

Question 8

Is Progressive Profiling a cloud component?

Answer 8

Yes

Question 9

Define: cloud connector

Answer 9

An app that extends the functionality of Campaign Canvas or Program Builder

Question 10

Where are cloud connectors executed from?

Answer 10

From within a step in a campaign or program

Question 11

Do cloud connectors run in or outside of Eloqua?

Answer 11

Outside

Question 12

3 characteristics of components

Answer 12

Work with landing pages, Eloqua-built apps; free

Question 13

3 characteristics of connectors

Answer 13

Work with Campaigns and programs, 3d party apps, typically paid

Question 14

Define: cloudconnectors.eloqua.com

Answer 14

Host site for all apps, portal to configure apps, components, and connectors

Question 15

Does cloudconnectors.eloqua.com require a unique user account?

Answer 15

Yes

Question 16

What are the top 5 most popular cloud components?

Answer 16

YouTube Video embed, LinkedIn Share, Form Submit: Contact; Progressive Profiling, Webex

Question 17

Define: progressive profiling

Answer 17

Incremental gathering of information over time

Question 18

Can you do progressive profiling from a single form?

Answer 18

Yes

Question 19

What happens with unknown visitors?

Answer 19

Not a contact in Eloqua, not recognized by Eloqua tracking scripts (cookies)

Question 20

What are options for setting up for unknown visitors?

Answer 20

Set up a lookup button, or show whole form

Question 21

What are 2 things to check with API?

Answer 21

Make sure API is enabled on your install; make sure API access rights are enabled for your Eloqua user.

Question 22

How do you check that API access rights are enabled for your Eloqua user?

Answer 22

Check with your customer admin

Question 23

What kind of login and user is it good to set up with Eloqua Cloud Connector?

Answer 23

A shared user.

Question 24

With Cloud Connectors, can you have multiple users logged in under one ID?

Answer 24

Yes

Question 25

If you are not the administrative user can you enable cloud components?

Answer 25

No.

Question 26

Are cloud components available in every install?

Answer 26

Yes.

Question 27

When you create the master form, what fields should you use?

Answer 27

All the form fields you wish to use in building the Visitor's profile

Question 28

What do you have to include on the landing page to do progressive profiling?

Answer 28

The Progressive Profiling component.

Question 29

Where are hidden fields on forms?

Answer 29

In the Custom Fields section

Question 30

What's a BP for hidden field?

Answer 30

Label with "Hidden Field" at beginning

Question 31

Should you worry about size and position on hidden fields?

Answer 31

No

Question 32

Who creates contact fields?

Answer 32

Your admin

Question 33

In progressive profiling what kind of update type do you want to use?

Answer 33

Update only if new value is not blank.

Question 34

In progressive profiling do you add your form to your landing page?

Answer 34

No, you add your component.

Question 35

In the landing page editor where do you access progressive profiling?

Answer 35

Cloud Content

Question 36

How do you log into CloudConnector from the landing page?

Answer 36

Double click the component.

Question 37

2 steps to begin configuring the Progressive Profiling Cloud Component?

Answer 37

1. login, 2. credentials

Question 38

why is it important to provide credentials?

Answer 38

to figure out which instance you're going to talk to

Question 39

Where do you set up what fields show up and don't?

Answer 39

In Progressive Profiling Setup under the Progressive Profiling Cloud Component

Question 40

How is it good to read progressive profiling rules?

Answer 40

As a sentence

Question 41

define: query string

Answer 41

A string of characters appended to a URL that passes data to web applications.

Question 42

How are query strings formatted?

Answer 42

Begin with a ?, followed by a query string variable, an = sign, and a value.

Question 43

What is one example of something you can do in PRPR with a query string?

Answer 43

Determine where someone is redirected.

Question 44

What kinds of fields would you set using dynamic fields?

Answer 44

Hidden fields

Question 45

Can you add your own query string to URLs in hyperlinks?

Answer 45

Yes, for webpages.

Question 46

How do you add your own query string to URLs in hyperlinks for landing pages?

Answer 46

Choose your landing page, then flip it to webpage type.

Question 47

Do processing steps happen in the order you put them into your form?

Answer 47

No, they execute in a prescribed order.

Question 48

What types of fields should you not include on your master form if you're using Progressive Profiling?

Answer 48

Checkbox fields, because they may interfere with one of the processing steps you've added.

Question 49

What do Rule Sets do?

Answer 49

Dynamically and progressively display form fields.