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Eloqua 10 > E10 Progressive Profiling > Flashcards

E10 Progressive Profiling Flashcards

1
Q

Define: apps

A

Tightly integrated widgets that extend Eloqua functionality

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2
Q

What do apps display?

A

Third party content

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3
Q

What do apps integrate with?

A

Other systems

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4
Q

Who develops apps?

A

Eloqua, third parties, and clients

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5
Q

Do apps manipulate data?

A

Yes

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6
Q

Define: cloud component

A

An Eloqua app; extends the functionality of Eloqua landing pages

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7
Q

What do cloud components do?

A

Pulls content or logic from third parties and displays it on an Eloqua landing page

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8
Q

Is Progressive Profiling a cloud component?

A

Yes

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9
Q

Define: cloud connector

A

An app that extends the functionality of Campaign Canvas or Program Builder

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10
Q

Where are cloud connectors executed from?

A

From within a step in a campaign or program

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11
Q

Do cloud connectors run in or outside of Eloqua?

A

Outside

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12
Q

3 characteristics of components

A

Work with landing pages, Eloqua-built apps; free

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13
Q

3 characteristics of connectors

A

Work with Campaigns and programs, 3d party apps, typically paid

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14
Q

Define: cloudconnectors.eloqua.com

A

Host site for all apps, portal to configure apps, components, and connectors

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15
Q

Does cloudconnectors.eloqua.com require a unique user account?

A

Yes

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16
Q

What are the top 5 most popular cloud components?

A

YouTube Video embed, LinkedIn Share, Form Submit: Contact; Progressive Profiling, Webex

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17
Q

Define: progressive profiling

A

Incremental gathering of information over time

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18
Q

Can you do progressive profiling from a single form?

A

Yes

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19
Q

What happens with unknown visitors?

A

Not a contact in Eloqua, not recognized by Eloqua tracking scripts (cookies)

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20
Q

What are options for setting up for unknown visitors?

A

Set up a lookup button, or show whole form

21
Q

What are 2 things to check with API?

A

Make sure API is enabled on your install; make sure API access rights are enabled for your Eloqua user.

22
Q

How do you check that API access rights are enabled for your Eloqua user?

A

Check with your customer admin

23
Q

What kind of login and user is it good to set up with Eloqua Cloud Connector?

A

A shared user.

24
Q

With Cloud Connectors, can you have multiple users logged in under one ID?

A

Yes

25
Q

If you are not the administrative user can you enable cloud components?

A

No.

26
Q

Are cloud components available in every install?

A

Yes.

27
Q

When you create the master form, what fields should you use?

A

All the form fields you wish to use in building the Visitor’s profile

28
Q

What do you have to include on the landing page to do progressive profiling?

A

The Progressive Profiling component.

29
Q

Where are hidden fields on forms?

A

In the Custom Fields section

30
Q

What’s a BP for hidden field?

A

Label with “Hidden Field” at beginning

31
Q

Should you worry about size and position on hidden fields?

A

No

32
Q

Who creates contact fields?

A

Your admin

33
Q

In progressive profiling what kind of update type do you want to use?

A

Update only if new value is not blank.

34
Q

In progressive profiling do you add your form to your landing page?

A

No, you add your component.

35
Q

In the landing page editor where do you access progressive profiling?

A

Cloud Content

36
Q

How do you log into CloudConnector from the landing page?

A

Double click the component.

37
Q

2 steps to begin configuring the Progressive Profiling Cloud Component?

A
  1. login, 2. credentials
38
Q

why is it important to provide credentials?

A

to figure out which instance you’re going to talk to

39
Q

Where do you set up what fields show up and don’t?

A

In Progressive Profiling Setup under the Progressive Profiling Cloud Component

40
Q

How is it good to read progressive profiling rules?

A

As a sentence

41
Q

define: query string

A

A string of characters appended to a URL that passes data to web applications.

42
Q

How are query strings formatted?

A

Begin with a ?, followed by a query string variable, an = sign, and a value.

43
Q

What is one example of something you can do in PRPR with a query string?

A

Determine where someone is redirected.

44
Q

What kinds of fields would you set using dynamic fields?

A

Hidden fields

45
Q

Can you add your own query string to URLs in hyperlinks?

A

Yes, for webpages.

46
Q

How do you add your own query string to URLs in hyperlinks for landing pages?

A

Choose your landing page, then flip it to webpage type.

47
Q

Do processing steps happen in the order you put them into your form?

A

No, they execute in a prescribed order.

48
Q

What types of fields should you not include on your master form if you’re using Progressive Profiling?

A

Checkbox fields, because they may interfere with one of the processing steps you’ve added.

49
Q

What do Rule Sets do?

A

Dynamically and progressively display form fields.

Eloqua 10 (10 decks)

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