E10 Subscription Management Flashcards
Targeting and segmentation, conversions, data quality, brand and reputation, automation and efficiencies, and resource alignment are all benefits of a…
Preference Center
What are the three types of choices people can make in a Preference Center?
When, How, and What?
Expand on the “When” choice in a Preference Center
Frequency of communications
Expand on “How” choice in preference center
Preferred channels
Expand on “What” choice in preference center
Types of content
A well managed Preference Center can help keep your data…
Current and up-to-date.
Name 3 pieces of legislation that regulate and protect contacts.
CAN-SPAM, CASL, and Directive on Privacy and Electronic Communications
CASL stands for…
Canadian Anti-Spam Law
CAN-SPAM is in what country?
US
Directive on Privacy and Electronic Communications is also known as?
Cookie laws.
Directive on Privacy and Electronic Communications is where?
EU
What does Directive on Privacy and Electronic Communications require?
Require people to opt-in before tracking across websites.
Don’t use false or misleading header info is required by…
CAN-SPAM
Avoid use of deceptive subject lines is a requirement of…
CAN-SPAM
Identify message as an ad is a requirement of…
CAN-SPAM
Honor opt out requests promptly
CAN-SPAM
tell recipients how to opt out
CAN-SPAM
Monitor what others are doing on your behalf
CAN-SPAM
What are the 2 types of email defined by CAN-SPAM?
Commercial email and transactional email
A one-off email related to current business with a customer is…
Transactional email
Prohibits sending of commercial electronic messages without consent
CASL
CASL governs communications through what three channels?
Email, social networking accounts, and texts
Prohibits a message being delivered to an alternate destination without express consent, e.g. forwarding messages
CASL
Prohibits installation of computer programs without consent
CASL