WK 2 Chap 2 Researching Flashcards
research is a process of making …
truth claims
Quantitative research
data analysis on the use of numbers to condense. many cases fewer variables. favours deductive approaches. experimental disposition
Qualitative research
Data analysis on the use of words to enhance. fewer cases many variables. Favours inductive approach. naturalistic disposition
Pros of quantitative research
useful when large amount or wide range of data needs to be collected
Pros of qualitative research
richer or more vital, more likely to present a true picture way of life of peoples experiences, attitudes and beliefs
con of qualitative research
prone to generalization
Naturalistic sociology
a commitment to revealing the everyday aspects of social life with the minimum of methodological intrusion
Experimental sociology
controlled environments are used to examine relationships between variables
Deductive research goals
identifying patterns, making predictions and testing theories
Inductive research goals
developing theory, interpreting events and giving voice
Inductive research
person who makes careful observations, conduct experiments and analyse data obtained- theory building
Deductive research
begins with a question or a problem that needs to be understood or explained- theory testing
Truth claims
claims to truth about the reality of aspects of the social world- backed up by evidence/research