WK 12 L1 Consuming

Question 1

4 approaches to the question of consuming

Answer 1

Classic rule, division of labour, power and rationalisation and distinction and emulation

Question 2

two POV’S in contemporary consumption

Answer 2

levelling and liquid

Question 3

Autarky

Answer 3

an individual who supplies their own needs without external assistance

Question 4

Commodity fetishism

Answer 4

suggests social relations of labour are obscured by consumer goods that carry other kinds of symbolic values for users

Question 5

Reification

Answer 5

powers of goods and services to turn themselves into aliens, external forces that compel us to assign labour power in pursuit of them

Question 6

Surplus value

Answer 6

difference between the price capitalist charge for product and what labourer gets paid for making it

Question 7

Class rule- the Frankfurt school

Answer 7

consumers are well aware they are exploited, through advertising and marketing they are persuaded their is no alternative to the system

Question 8

Durkheim’s perspective on division of labour

Answer 8

social solidarity

Question 9

3 types of authority according to weber

Answer 9

Charismatic, traditional and legal-rational

Question 10

Charismatic

Answer 10

based on people’s belief that the leader possesses a gift of grace, will place everything they have at the disposal of their leader

Question 11

Traditional

Answer 11

obedience to the rule of a hereditary monarch or religious leader- consumption and social behaviour based on conformity

Question 12

Legal rational

Answer 12

governs on the basis of rational, bureaucratically administered directives- authority derived from tabulated rules, consumption without passion or fulfilment

Question 13

Mcdonaldization thesis- ritzer

Answer 13

modern consumer processes converge towards the relations of consumption perfected by managers in the mcdees food chain

Question 14

4 principles of MCDEEs thesis

Answer 14

Efficiency, calculability, predictability and control

Question 15

Efficiency

Answer 15

the commitment of management to the optimal distribution of labour, time, capital associated resources in production, distribution and consumption

Question 16

Calculability

Answer 16

monitoring processes of production, distribution and consumption by quantifiable, rather than qualitative methods

Question 17

Predictability

Answer 17

constructing standardised spaces of consumption based on the regimentation of processes and the routinisation of exchange

Question 18

Control

Answer 18

maintaining the power ratio between managers, workers and consumers in favour of management

Question 19

Conspicuous consumption- veblen

Answer 19

spending for no real reason other than to flaunt wealth

Question 20

Surveillance capitalism

Answer 20

collection of mass digital data to monitor consumption patterns in order to target specific marketing and produce profit

Question 21

Prosumption- ritzier, 2014

Answer 21

the relocation of some production and distribution functions to the consumer

Question 22

Liquid perspectives- bauman

Answer 22

that consumers are volatile and insatiable- consumer culture has moved to a liquid phase- materialism